Blue Cross Complete
A complete responsive redesign and expansion of the Blue Cross Complete Medicaid website in five months—modernizing the design, improving content robustness, and rebuilding in Adobe Experience Manager.
Overview
Blue Cross Complete is a joint venture between AmeriHealth and Blue Cross Blue Shield of Michigan (BCBSM) that functions fairly independently of BCBSM and manages the Medicaid part of the business. Blue Cross Complete was a complete responsive redesign and expansion of the Blue Cross Complete (BCC) website in five months.
Objectives
The main objectives of this redesign were to give the site a more modern design, better inform and educate users about their plan, and make the content on the site more robust.
Technical Constraints
The BCC website was developed in Adobe Experience Manager (AEM). Most of the components in the AEM system were designed quickly years ago and don't support responsive design—and they haven't been updated since. I had to exercise considerable creativity to deliver responsive designs that were modern and usable.
Working Through Constraints
Due to the time constraints of the project, UX and development had to work simultaneously at times. Although not ideal, we made it work by communicating closely to avoid confusion and ensure the final project always stayed aligned to the client's wants and needs.
Project Details
Role
Lead User Interface Designer
Timeline
2016–2017
Tools
Photoshop, Illustrator, Adobe Experience Manager