My Custom Health
Designing a Medicare health exchange for seniors—streamlining the complex process of plan selection and enrollment with a clean, high-contrast, accessible interface for users 65+.
Overview
myCustomHealth is a Medicare health exchange. Medicare is a complex topic that's poorly understood by its target audience, which are seniors approaching or over the age of 65. The design provides tools to help align retirees' needs with the benefit options they offer, and supports easy and intuitive plan selection and enrollment.
Design Strategy
My goal was to keep the design clean, while keeping high contrast and large text to help with accessibility for this demographic. I wanted to streamline the process of picking a plan and provide the end user with a user-friendly experience.
Project Details
Role
Visual Designer
Timeline
2015–2016
Tools
Photoshop, Illustrator, InVision